Digital transformation with impact
Role:
Product Design Director
Studio:
Bttr.
Client:
Allergan Aesthetics
Outcomes:
User Research, Market Research, Design Ops, Brand Strategy, Brand Design, Product Strategy, User Experience Design, Interaction Design.
Period:
2020—22
Overview
Over the pandemic of ‘20–22 I engaged with the design studio Bttr. and their client Allergan Aesthetics as Product Design Director, helping to transform their many brands and software products.During this period of an intense creative partnership the team and I methodically refreshed legacy brands and digital products that pivoted around the newly created Allē Design System. This allowed us to establish a visual and experience architecture and new product suite that was fit for scale and efficiency. The many projects helped to forge the future of Allergan’s medical aesthetics business.